Mark DeFranco
VP, Institutional Sales
Mark DeFranco is a dynamic sales executive with over 20 years of experience in the K-12 education sector and beyond. As Vice President at Nerdy, Mark leverages his proven leadership to drive organizational growth and innovation. In his expanded role, he leads the National Sales team while strategically developing the SDR function in collaboration with cross-functional leadership.
Known for his data-driven, collaborative, and situational leadership style, Mark has consistently demonstrated the ability to drive performance, coach talent, and maintain rigorous accountability. His passion for building high-performing teams and fostering partnerships has fueled his success in delivering innovative solutions tailored to the needs of evolving markets.
A proven strategist, Mark has a deep understanding of K-12 institutional needs and implementation strategies focused on improving student outcomes and educator success. He has a passion for solving complex challenges and his commitment to excellence have earned him numerous accolades.
Mark’s career highlights include managing multi-million-dollar portfolios, achieving double-digit year-over-year growth, and winning competitive contracts that enhance student outcomes and educator success. His leadership excellence has been recognized through numerous awards and promotions, reflecting his impact across multiple organizations.
Mark holds a Bachelor of Science in Marketing from Bentley College and resides in Waxhaw, North Carolina with his wife and two daughters.
